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Turkish esports organisation Eternal Fire has secured a partnership with on-line sports activities bookmaker Melbet.

As part of the deal, Melbet’s emblem will function on Eternal Fire’s player jerseys worn by its esports rosters throughout competitions.

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The partnership officially debuted throughout Eternal Fire’s opening recreation against Fluxo in the BLAST Bounty Spring 2025 Counter-Strike 2 occasion.

Along with the brand placement, the two parties will join forces to host a range of activations, akin to participant autograph periods.

In accordance with the bookmaker, Melbet additionally goals to help Eternal Fire in rising its FACEIT Club, a platform the place fans of the organisation can work together with one another. The announcement notes that the organisation’s FACEIT Club already features 20,000 members.

"We’re proud to companion with Eternal Fire. They’ve not just been a part of Turkish CS historical past, they’ve written it," acknowledged Melbet consultant.

"With melbet behind them, we hope that Eternal Fire can reach even better heights, ship new victories for their fans, and showcase the eagerness for CS in Turkey."

Along with supporting Eternal Fire’s Counter-Strike workforce, the partnership also covers the organisation’s PUBG roster.

Eternal Fire has lately become a household identify within the Counter-Strike ecosystem. The organisation completed second in Season 20 of the ESL Pro League and reached the quarter-finals of the 2024 PGL Copenhagen Major.

Prior to the BLAST Bounty occasion, the organisation moved Buğra ‘Calyx’ Arkın to its inactive roster, adding Samet ‘jottAAA’ Köklü to its starting line-up.

Partnering with Melbet marks a time of economic enlargement for Eternal Fire. In January, the organisation announced a deal with digital collectable platform Kolex and pizza chain Pizza il Forno.