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Writing a one-page brief for a Facebook landing page project might seem simple, but it’s the cornerstone that determines whether your campaign converts or flops. The goal is to provide clear, actionable direction to your project stakeholders without overwhelming them with overload of clutter.

Start with the goal. What are you trying to achieve? Is it to capture leads?, boost conversions?, or generate attendance? Be precise. Vague goals like "increase engagement" won’t align team priorities.

Next, define your ideal customer. Who are you speaking to? Include statistical identifiers like gender, income, and geography, but also emotional drivers, fears, and desires. For example, instead of saying "women aged 25 to 40," say "busy working mothers looking for quick healthy meals." This helps tailor the tone and visuals.

Describe the key value proposition you want to convey. What’s the central idea you want visitors to remember? Keep it simple. Avoid jargon and focus on outcome-focused phrasing.

Then explain the desired user action. What should they do after reading the page? Click a button?, fill out a form?, or call a number? Make sure it’s obvious, compelling, and frictionless.

Include any required elements such as logos, buy instagram accounts disclaimers, or specific images. If you have design standards, mention them. If you have successful templates, link to them. Also note any development specs such as mobile optimization, under 2-second load time, or connection to Mailchimp.

Finally, include the deadline and who to contact with questions. A one-page brief should be tight, purposeful, and clear. It should answer the who, what, why, and how without fluff. Review it before sending — if it takes more than one page, you’ve lost focus. The best briefs make it easy for your team to say, "I know exactly what to do."