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Choose a hamper for the occasion or a share bag for the casual version, lean on a maker with real provenance, and keep the presentation simple. The gift will read as considered because it is.

Skip the flowers, Lily O'Brien's gifting choose a large mixed collection, and add his name if you want the personal touch. It is a practical gift that suits almost any man and almost any occasion, which is precisely why it works when the usual ideas have run out.

Match the scale to the gesture, choose a maker with real provenance, and keep the box simple. Handled that way, a thank you gift does its whole job: it closes the loop warmly and leaves nobody feeling they have to reply in kind.

A last practical point. Recipients occasionally ask about ingredients or dietary suitability, so direct those questions to the published product information rather than answering on the brand's behalf. It is accurate and it protects you.

If you want to lift it further, a personalised message or his name on the box turns a generic present into one addressed to him. Keep the message short and let the collection do the talking. Allow a little extra time for personalised print, and more in the run-up to Christmas when orders stack up.

More information is available at dessert-inspired chocolate collection.