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Start with the count. The standard is one favour per guest, placed at each setting. Where couples get caught out is the maths behind that simple rule. Count confirmed adults from your final RSVP list, then add a working buffer of five to ten per cent. That buffer covers late replies, the top table, suppliers you choose to thank, and the box or two that gets dropped or eaten before the day. For children, decide in advance whether they receive a favour at all, and if so whether it is the same one, since this quietly changes your total.

A photo box leans sentimental. It suits occasions where the image itself is the gift: a new baby, a milestone birthday, a first anniversary, or a long-distance thank you where a familiar face lands better than words. Choose a photograph with a clear subject and a bit of breathing room around it, since busy images crop awkwardly onto a small lid. A bright, well-lit shot reproduces far better than a dark one.

See more on this at Lily O'Brien's Chocolates.

Get the count right with a sensible buffer, place each favour consistently, and order well ahead of the day. The etiquette looks after itself once the logistics do.

What is inside should hold its own. Lily O'Brien's has handcrafted its chocolates in Newbridge, Co. Kildare since 1992, so the box is a genuine gift for the adults rather than a token wrapped around a name. That matters at an event where the parents are tired and the attention is all on the child.

Thank you is the most common thing a gift has to say and the easiest to get slightly wrong. Too small and it reads as an afterthought. Too large and it puts the recipient under a strange obligation. A mid-size chocolate collection or a share bag sits in the right register for almost every version of the occasion.