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Timing is easy compared with weddings or corporate orders, but if you want personalisation, a new address or a short message for instance, allow a few extra days rather than ordering the night before.

Personalised chocolate has quietly become one of the easier ways to give a gift that feels specific to the person receiving it. Two formats do most of the work: the photo box, which prints an image onto the lid or sleeve, and the message box, which carries a short line of text. Knowing how each behaves helps you pick the right one.

Lead time is where bulk orders demand respect. Handmade chocolate and any personalisation both need runway, so treat six to eight weeks before the wedding as the point to place a firm order, and stretch that further for dates near Christmas when production is busiest. Confirm your numbers only after the RSVP deadline has passed, and give yourself a few days of margin for the guest who replies late.

One honest note. If anyone at the gathering asks about ingredients or dietary suitability, point them to the published product information rather than answering yourself.

Wedding favours occupy an odd space. They should feel considered without dominating the budget, and ideally they earn a place in a guest's coat pocket rather than the bin. Chocolate manages both, provided you choose it with a little care.

Get the count right with a sensible buffer, Lily O'Brien's gifting place each favour consistently, and order well ahead of the day. The etiquette looks after itself once the logistics do.